Promoting your website on the web is a must thing to do if you are serious about runnign a business. Today, every business wants to be found online. Getting traffic, especially targeted visitors, the ones who are looking for what you are selling means that you don’t have to work as hard on your sales. Your website is working for you in that regard. However, many small business owners find it extremely difficult to promote their website on the web.
The internet seems like a completely different business environment when compared to an offline world. Nothing is further from the truth though. Practically the same rules apply to both online and offline world. In both worlds, in order to be found by your prospects, you need to be in some way recommended. This could be a referral in a case of an offline world, or a link, a mention on someone’s site or social media profile when it comes to the internet. And thus, if you want to promote your website on the web, you need to learn how to gain recommendations for your website.
How to Promote Your Website on the Web
1. Ask your customers for help
This is by far the easiest, and the most overlooked way to promote your site. Your customers already know you, trust you, have done business with you, have seen the results of your work and in many cases, have already recommended you to someone else. Who will be easier to convince to mention your website on theirs if not your current clients?
If your clients have blogs, ask them to post a note about you, or a recommendation there. Or ask if they could add a link to your site from their contact page, or any other page at that. Not all of them will agree to that, some will simply don’t know how to do this, but you should get a few good mentions to your site anyway.
2. Engage in online forums
Some say that if you want people to talk about you, you need to spark those conversations. And, there is something to it. Online forums related to your industry are the best place to fire up such posts exchanges.
Become active on forums. You don’t have to spend a lot of time there but 15 minutes a day can make an awful lot of difference for your website, and business. Answer peoples problems, questions and requests. Become known as an expert in your field and people will talk about you, not to mention that they will visit your site, and recommend it further.
3. Use social media
Just like online forums, social media are another great place to spark conversations about you. And, practically the same rules as with forums apply here. Spend couple minutes a day sharing great content and tips relating to what you do on Twitter and Facebook and watch your site traffic go up.
4. Build Up Your SEO Presence
Lastly, and probably more importantly, you should build up your SEO presence. This isn’t the easiest step of them all, so hiring a professional SEO consultant might be the best option.
Promoting your website on the net is not a simple task. It requires you to work on that everyday. But the reward is great. Online sales are considered the best ones out there, simply because you don’t have to actively pursue those clients. They come directly to you through your website
How to Use Guerrilla Marketing Ideas to Promote Your Business
I love guerrilla marketing. It may be because I never had big budgets for marketing, or maybe because I am naturally drawn to creative solutions to problems. Nonetheless, in my businesses we have always used guerrilla marketing ideas to promote our products and services, always with great results.
Marketing can be a scary thing though, especially if you are only starting out. It’s one thing to see great ads in the paper or street banner, getting your business’ name out there successfully is another. And, often the biggest issue is where to get the money to finance it all. Luckily, you can skip most of those trouble by using some simple Guerrilla marketing ideas. In this post I will show you how to do exactly just that.
What is Guerrilla Marketing
By definition, Guerrilla Marketing is an advertising strategy in which you don’t have to rely on big budgets, instead, some low key, unconventional techniques are used to promote a business. The main idea behind guerilla marketing is to make the biggest impact while spending as little as possible. Sounds easy?
Guerrilla marketers rely on one particular weapon in their arsenal, their creativity. Instead of going after expensive ads, that most likely present very little return on investment, guerrillas come up with often crazy ideas to stand out amongst their peers.
Guerrilla Marketing Ideas that Work
Handmade Promotional Items
This was one of the very first guerrilla marketing ideas I ever tried. In our case, we created our own, handmade business cards. They were simply cut out from cardboard box and had some extra bits glued to them. Most of our prospects loved them as they have showed our creativity let alone the dedication to the business.
You can create a business card from anything, and, as long as your name and phone number are easily readable there, anything works.
Funny Items to Give Away
One of the best sales technique is to leave something behind. However, most sales people leave their promotional literature. You on the other hand could develop some funny items to leave behind. A dummy award is one if the ideas. We used to have web developers survival kit, a short, pocket book that offed tips on how to survive working with us (web developers).
Personalized Promotional Literature
Most brochures are boring to death. Sure, they may be beautifully designed, however, they offer little if any value apart from that. But what if you could give out a brochure with handwritten notes to the prospect, highlighting pages or paragraphs of interest to them?
Coming up with guerrilla marketing ideas is not easy, but if you invest some time into it, you will certainly find that it was well worth it.
The internet seems like a completely different business environment when compared to an offline world. Nothing is further from the truth though. Practically the same rules apply to both online and offline world. In both worlds, in order to be found by your prospects, you need to be in some way recommended. This could be a referral in a case of an offline world, or a link, a mention on someone’s site or social media profile when it comes to the internet. And thus, if you want to promote your website on the web, you need to learn how to gain recommendations for your website.
How to Promote Your Website on the Web
1. Ask your customers for help
This is by far the easiest, and the most overlooked way to promote your site. Your customers already know you, trust you, have done business with you, have seen the results of your work and in many cases, have already recommended you to someone else. Who will be easier to convince to mention your website on theirs if not your current clients?
If your clients have blogs, ask them to post a note about you, or a recommendation there. Or ask if they could add a link to your site from their contact page, or any other page at that. Not all of them will agree to that, some will simply don’t know how to do this, but you should get a few good mentions to your site anyway.
2. Engage in online forums
Some say that if you want people to talk about you, you need to spark those conversations. And, there is something to it. Online forums related to your industry are the best place to fire up such posts exchanges.
Become active on forums. You don’t have to spend a lot of time there but 15 minutes a day can make an awful lot of difference for your website, and business. Answer peoples problems, questions and requests. Become known as an expert in your field and people will talk about you, not to mention that they will visit your site, and recommend it further.
3. Use social media
Just like online forums, social media are another great place to spark conversations about you. And, practically the same rules as with forums apply here. Spend couple minutes a day sharing great content and tips relating to what you do on Twitter and Facebook and watch your site traffic go up.
4. Build Up Your SEO Presence
Lastly, and probably more importantly, you should build up your SEO presence. This isn’t the easiest step of them all, so hiring a professional SEO consultant might be the best option.
Promoting your website on the net is not a simple task. It requires you to work on that everyday. But the reward is great. Online sales are considered the best ones out there, simply because you don’t have to actively pursue those clients. They come directly to you through your website
How to Use Guerrilla Marketing Ideas to Promote Your Business
I love guerrilla marketing. It may be because I never had big budgets for marketing, or maybe because I am naturally drawn to creative solutions to problems. Nonetheless, in my businesses we have always used guerrilla marketing ideas to promote our products and services, always with great results.
Marketing can be a scary thing though, especially if you are only starting out. It’s one thing to see great ads in the paper or street banner, getting your business’ name out there successfully is another. And, often the biggest issue is where to get the money to finance it all. Luckily, you can skip most of those trouble by using some simple Guerrilla marketing ideas. In this post I will show you how to do exactly just that.
What is Guerrilla Marketing
By definition, Guerrilla Marketing is an advertising strategy in which you don’t have to rely on big budgets, instead, some low key, unconventional techniques are used to promote a business. The main idea behind guerilla marketing is to make the biggest impact while spending as little as possible. Sounds easy?
Guerrilla marketers rely on one particular weapon in their arsenal, their creativity. Instead of going after expensive ads, that most likely present very little return on investment, guerrillas come up with often crazy ideas to stand out amongst their peers.
Guerrilla Marketing Ideas that Work
Handmade Promotional Items
This was one of the very first guerrilla marketing ideas I ever tried. In our case, we created our own, handmade business cards. They were simply cut out from cardboard box and had some extra bits glued to them. Most of our prospects loved them as they have showed our creativity let alone the dedication to the business.
You can create a business card from anything, and, as long as your name and phone number are easily readable there, anything works.
Funny Items to Give Away
One of the best sales technique is to leave something behind. However, most sales people leave their promotional literature. You on the other hand could develop some funny items to leave behind. A dummy award is one if the ideas. We used to have web developers survival kit, a short, pocket book that offed tips on how to survive working with us (web developers).
Personalized Promotional Literature
Most brochures are boring to death. Sure, they may be beautifully designed, however, they offer little if any value apart from that. But what if you could give out a brochure with handwritten notes to the prospect, highlighting pages or paragraphs of interest to them?
Coming up with guerrilla marketing ideas is not easy, but if you invest some time into it, you will certainly find that it was well worth it.
